obama campaign ran twice as many l ads as romney and all of romney supporters combined. >> feeling on the part of the row romney camp they didn't have to do it. too early. not enough people paying attention. they would wait until the convention and afterward. >>reporter: political signest brady says obama campaign was helped out by romney miss step stepsism comments about the middle east. 47 percent comments. >>reporter: not played into the picture of romney obama campaign was trying to paper. there's one other big advantage to going early. as the air waves swing states became saturated with political ads now from both sides television stations are required to give the candidates discounted rate in the last 60 days before the election. if the discount apply only to candidates political parties and outside groups like super pack thief they are not entitled. "washington post"reports that in ohio 30 second slot this cost obama campaign 125 dollars is costing conservative super pack 900 dollars. romney to get that discounted rate as we have reported much of the money that romney raised ha